I wrote the other day about tough times in the publishing business. Even in a strong economic climate, publishing is a challenged industry. But it's not hopeless. I firmly believe that people are willing to buy and read books. I think the problem is that too often we just don't think of it. It's easier to watch TV or go to the movies or just surf the 'net.
So what can we do as consumers to help? Buy books! Buy books for ourselves. Give books as gifts. Recommend books to friends and family members. Eat in once this week and buy a book instead. Whatever. We need to support our industry and encourage others to do likewise.
Now that the holiday season is upon us, this is the perfect time to put this plan into action. Instead of giving your loved ones a scarf they'll never wear or an iPod they don't really need, buy them a book instead. If you can't think of a good one, give them a gift card. (Everyone likes a gift card.)
Books not only represents hours of entertainment, knowledge and diversion, they're also food for the soul. It's no coincidence that the smartest, most successful, interesting and informed people are readers.
So buy books! If we don't support our own industry, who will?