Content Connections, a consulting firm specializing in audience research, conducted a "non-scientific survey" earlier this spring to determined who is buying books.
Their results: The biggest book buyers are largely married, middle-age career women who make an average of $88,000 a year and have at least a bachelor's degree.
The average female book buyer was 45 years old and bought 28 books, spending $280 on nonfiction titles and $147 on fiction titles. She typically lives in a large city and purchases a third of her books online but prefers to visit the local bookstore where she spends 40 minutes browsing.
A stat I found particularly interesting: 43 percent said they had intentions to write their own book someday!
(You can download the complete study here. You may need to register.)
Oooo.....40 minutes browsing. Wow. That sounds great.
Very interesting study, David.
Posted by: Tasha Alexander | June 10, 2007 at 11:40 AM
Quite apt, in my case! (though not so much of the non-fiction)
Posted by: Maxine | June 10, 2007 at 02:39 PM
I am an african american woman who loves to read. I normally buy books when they are discounted. My husband buys his books at Goodwill or the Salvation Army. I mostly get my books at the library. What is the stats on african american men and women who buy books?
Posted by: karen terry | June 10, 2007 at 02:51 PM