One of the questions writers often ask is, "Why didn't my book get reviewed?" There are a lot of reasons for this, but one of the main ones is also one of the most surprising:
Because the reviewer never got a copy of the book.
Case in point: A bestselling crime writer has a book coming out in 10 days or so. I reviewed a couple books by this author previously, and was generally pleased with them, so this latest work was on my radar screen as a strong contender for review.
(My editor likes it when I can include a bestseller or two in my roundup column, so I'm always on the lookout for candidates that I think are worthy of review.)
The problem is, I never received a copy of the book. Usually I get ARCs of upcoming titles at least a couple months before the release date. This is necessary so that reviewers can plan and write their reviews. (My lead time for deciding what I'm going to review is usually at least a month before my column actually appears in the newspaper.)
I don't know if the publisher didn't print galleys or they just didn't send me one. I do know that for the author's last book, which I reviewed, I never did get a galley and had to practically pull their teeth to get a copy of the book to review. I also know that they did print ARCs -- they just didn't bother to send me one.
So I contacted the author directly and asked him to make sure his publicist sent me a book as soon as possible. He said he'd take care of it.
Well, a finished copy of the book finally arrived yesterday. Unfortunately, I've already written my September column, and obviously this book wasn't included. So I won't be reviewing it. I doubt I'll even have time to read it, as I've now moved on to October and November books.
Frustrating? A little, I suppose. But I just read a different book and wrote about that instead. The real losers are the author, the author's fans and the publisher. This is not an isolated incident either; it happens all the time.
No matter how long I work in this business, I don't think I'll ever understand why publishers do the things they do.