I'm on record as not thinking very much of the "publishing services" provided by such outlets as PublishAmerica and AuthorHouse. These companies have much more in common with con artists than they do with real publishers.
(On the other hand, it's the responsibility of the consumer, as well as the would-be author, to educate themselves to the realities of the industry. If people get taken advantage of, they usually have only themselves to blame.)
Now, The Bookseller reports that Borders UK is going to start selling space on their shelves to self-published writers. For a price ranging from £849 to £1999, AuthorHouse will not only "publish" (in reality, they will print copies of) your book, they'll also make the book available for purchase on the shelves of a select number of Borders bookstores in the UK.
Granted, the book will only be available in one of five Borders stores (for 10 weeks), and there will only be three copies of the book, segregated in a special area of the store. (I'd love to see what the sign on that section says.)
Still...Doesn't that sound like it's worth 2 grand?