In the comments section to my post "Is it just me?," where I questioned whether reviewers are getting soft, author Elaine Flinn made an interesting point:
I don't think reviewers are getting lazy - I think they're overwhelmed by the sheer number of books being published now - and so many of them are carbon copies with voices that are far from original.
This is a keen observation, and it relates directly to one of the things I brought up in the original post; namely, whether or not reviewers over-praise books, which I think they often do. And one of the major reasons that they do is because of the volume of books being published.
Since I am a crime fiction reviewer of some prominence, the publishers are usually quite eager to send me their books. I get stacks and stacks of them, probably an average of 50 or so every week. (I haven't counted in a long time, but the last time I did, that's what I got.)
A large percentage of those books aren't very good. I'm sure somebody likes them, but for whatever reason, they're not to my taste. This leaves me, or any reviewer, in the unenviable position of wading through stacks of dross in the hopes of finding something interesting to read, and hopefully worthy of being reviewed.
After a while, the cumulative effect of so many disappointing books starts to add up. It can get discouraging. But then lightning strikes and a gem is found amidst the sand. When that happens, the reviewer seizes on the book like a prospector at his first sign of color.
"Eureka!" he cries, and dashes off to write a glowing review. After having read so many books that weren't fresh, or weren't interesting, or weren't well-written, when the reviewer finds one that is, the book looks all the better by comparison.
Thus, books will often receive kudos that they don't necessarily deserve based on their own merits. This is one of the reasons it is so important for reviewers to maintain their own standards for quality, and to make them as objective as they can -- in what is always, and must be, a subjective field.
(There are some other reasons reviewers over-praise books, and perhaps I'll discuss them in the future.)



